How to create a Facebook ad

Here’s how to create a Facebook ad.

Once you’ve chosen the marketing goal that’s right for you, create your first ad following the instructions below.

CHOOSE YOUR OBJECTIVE.

To choose the right ad objective, answer the question “what’s the most important outcome I want from this ad?” It could be sales on your website, downloads of your app or increased brand awareness.

See the objectives

Screen on how to choose an ad objective in Facebook Ads Manager

SELECT YOUR AUDIENCE.

Using what you know about the people you want to reach—like age, location and other details—choose the demographics, interests and behaviors that best represent your audience.

Learn more about audiences

Screen on how to use ad targeting on Facebook Ads Manager

DECIDE WHERE TO RUN YOUR AD.

Next, choose where you want to run your ad—whether that’s on Facebook, Instagram, Messenger, Audience Network, or across them all. In this step, you can also choose to run ads on specific mobile devices.

Learn more about ad placements

Ad placements screen on Facebook Ads Manager

SET YOUR BUDGET.

Enter your daily or lifetime budget and the time period during which you want your ads to run. These limits mean that you’ll never spend more than you’re comfortable with.

Learn more about budgeting

Screen on how to set your advertising budget on Facebook Ads Manager

PICK A FORMAT.

Choose from six versatile ad formats—they’re designed to work on every device and connection speed. You can choose to show a single image or video in your ad, or use a roomier, multi-image format.

See all the ad formats

Screen on how to pick an ad format on Facebook Ads Manager

PLACE YOUR ORDER.

Once you submit your ad, it goes to our ad auction which helps get it to the right people.

Learn how the ad auction works

MEASURE AND MANAGE YOUR AD.

Once your ad is running, you can track performance and edit your campaign in Ads Manager. See if one version of your ad is working better than another, or if your ad is being delivered efficiently, and make tweaks and adjustments as needed.

Learn how to measure your ads

Screen on how to measure and manage your ad on Facebook Ads Manager reporting options

 

 

Learn how to create, publish, and purchase ads across Facebook, Instagram, Messenger and Audience Network with this 15-minute Blueprint course.

Go to a free online course on how to create, publish and purchase ads for Facebook, Instagram, Messenger and Audience Network

Follow Us or Share this page: Kindly go to setting page and check the option "Place them manually"