CHOOSE YOUR OBJECTIVE.
To choose the right ad objective, answer the question “what’s the most important outcome I want from this ad?” It could be sales on your website, downloads of your app or increased brand awareness.
SELECT YOUR AUDIENCE.
Using what you know about the people you want to reach—like age, location and other details—choose the demographics, interests and behaviors that best represent your audience.
DECIDE WHERE TO RUN YOUR AD.
Next, choose where you want to run your ad—whether that’s on Facebook, Instagram, Messenger, Audience Network, or across them all. In this step, you can also choose to run ads on specific mobile devices.
SET YOUR BUDGET.
PICK A FORMAT.
PLACE YOUR ORDER.
Once you submit your ad, it goes to our ad auction which helps get it to the right people.
MEASURE AND MANAGE YOUR AD.
Learn how to create, publish, and purchase ads across Facebook, Instagram, Messenger and Audience Network with this 15-minute Blueprint course.